With Lunexa Web Analytics, clients typically get immediate benefit in one or more of the following areas:
- An enhanced database environment to help create a better customer experience
Extended history of customer contacts and product preferences can be reflected in marketing and customer communication, resulting in more timely and relevant messaging.
- Incremental sales growth achieved by sharing behavioral insights across sales and marketing channels
Leverage the insights gained from integrated channel analytics – e.g. segmentation, targeting, site behavior – through a technical environment that is easily accessible to multiple sales and marketing platforms.
- Improve the accuracy of performance measurement and reporting
Create 'closed loop' measurement – customer interaction through product selection and sales history - to understand the total impact of site enhancements and marketing campaigns.
- Reduce the cost associated by not maintaining multiple versions of the same data and reporting
Lower direct expenses and SME time associated with maintaining multiple versions of customer and prospect data, contact history and performance reporting.