Lunexa offers pre-defined solutions for digital marketing and web analytics which can help you gain new insights into your business while reducing complexity and time-to-market for development. Our solutions are production-ready, easily configured at a client-level and rapidly deployed using industry-standard methodologies. Our domain expertise, coupled with our out-of-the-box solution, results in an accelerated deployment that is customized to your business needs.
- Web Analytics
- Digital Marketing Analytics
Lunexa Web Analytics helps organizations integrate website tracking and tagging data with a wide range of enterprise data sources for a 360-degree view of customer behavior across online and offline delivery channels. The solution's pre-configured and easily customized components include a set of production-ready ETL routines, a pre-developed web analytic data model and related reporting suite, containing more than 70 out-of-the box reports and dashboards. The speed of our development and the resulting database and reporting environment provide immediate value to clients for ad hoc analytics and site-wide performance monitoring.
Lunexa's Digital Marketing Analytics solution gives marketers an integrated view of their customers' interactions across all digital marketing channels, including email, social, search and display advertising. The solution integrates huge volumes of complex and ever-changing digital marketing data into an environment for large-scale data mining and advanced analytics.
Lunexa leverages our experience integrating a wide variety of data sources including web, mobile and ad serving platforms, together with traditional offline sales, marketing, and product data, to create solutions that exceed our clients' expectations for speed, reliability, accessibility, and value.
Lunexa has partnered with Teradata Aster to deliver a Digital Marketing Attribution solution. Read the Lunexa Direct Marketing Analytics Data Sheet (.pdf)