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Home > Company > Management

Mike Anzenberger, VP Solution Development
David Choi, Director of Consulting Operations
David Cole, Partner
Alex Macievich, Partner
Mayra Madrigal, Director of Consulting Services
Jagrit Malhotra, Partner
Vinay Rao, Director of Global Services



Mike AnzenbergerMike Anzenberger, VP Solution Development

Mike leads the development of digital marketing database and analytic solutions for Lunexa. Mike has more than 20 years of B2B and B2C direct marketing experience, leading teams and new solution development initiatives in the financial services industry.

Prior to joining Lunexa, Mike managed the analytics team supporting online sales and marketing at Wells Fargo. His responsibilities included marketing database development, dashboard and report development, and predictive model development projects for all digital media channels. He played a leadership role in developing a solution to integrate over 25 data sources to produce a standard set of sales and marketing KPIs, dashboards, performance reports and a marketing-driven sales attribution application for use in media channel optimization.

Mike holds a Masters in Business Administration from Babson College and Bachelor of Arts in Economics from Union College. 


David ChoiDavid Choi, Director of Consulting Operations

As director of consulting operations, David oversees training and development of Lunexa team members, staffing and recruiting, and internal programs.

David brings to Lunexa more than 15 years of experience in high technology, in organizations ranging from start-ups to the FORTUNE 100.  Prior to Lunexa, he held positions with AT&T Labs Research Division, Business Intelligence start-up Teralytics and the private equity firm Global-One Universal Holdings.

David holds a BS in business management and will be pursuing his executive MBA in the fall.


David ColeDavid Cole, Partner

As partner, David oversees consulting services delivery, infrastructure and operations for Lunexa. He also focuses on the company's strategic planning, product and solutions development and employee hiring and training.

David grew the Lunexa team to more than double its size in five years through a coordinated program to attract, hire and train top talent.  David is the lead architect of Lunexa's web analytics solution, which has been rapidly adopted by leading online brands.  David leads a range of high-profile integration and business intelligence projects for Lunexa clients. His specialties include data-driven marketing, customer data integration and data warehouse design. He has vertical industry expertise in financial services, consumer retail, high-tech, and multi-media/digital entertainment.

Prior to founding Lunexa, David was the principal data warehousing architect for CBCA, Inc., a national benefits administrator. David is a subject matter expert in the field of data management and big data, cited frequently in industry publications.  David holds a Bachelor of Science in Engineering from Cornell University. 


Alex MacievichAlex Macievich, Partner

Alex is responsible for consulting services delivery for Lunexa. He also focuses on applying Lunexa services methodology to product and solutions development for the company.

With more than 13 years of experience as a data management technology consultant, Alex has successfully managed and deployed dozens of major business solutions for Global 2000 companies. He has developed deeply specialized expertise in applying innovative business intelligence concepts and techniques to the needs of clients in the media, e-Commerce and financial services vertical industries.

Prior to founding Lunexa, Alex was the head of the database and ETL teams at WeddingChannel.com, a major online gift registry service. Alex holds a Bachelor of Science in Engineering from Princeton University.


Mayra MadrigalMayra Madrigal, Director of Consulting Services

As director of consulting services, Mayra oversees the project lifecycle for Lunexa clients, performing technical management and leading technical teams to ensure successful implementations.  

Mayra has 14 years of experience in the Business Intelligence field and brings to her role a deep understanding of BI technologies.  Prior to Lunexa, she held senior technical and consulting roles at MicroStrategy Inc., where she helped world-leading firms execute their BI roadmaps.

Mayra is a certified Project Manager Professional (PMP) by the Project Management Institute (PMI). She holds a Bachelor of Science in Computer Science from the Tecnológico de Monterrey (ITESM) in Mexico City and a Master of Engineering in Engineering Management from the University of Colorado at Boulder.  In her free time, Mayra enjoys strolling around San Francisco with her husband, dog and 2-year old son.


Jagrit MalhotraJagrit Malhotra, Partner

As partner, Jagrit Malhotra is responsible for sales, business development and operations at Lunexa. He also plays a lead role in strategic planning at the company. Prior to founding Lunexa, Jagrit has gained consulting, sales and management experience in the BI and broader IT industry since the mid-90s, including nine years with MicroStrategy.

At Lunexa, Jagrit has led efforts to provide our services and solutions to over 80 clients, many of them household names and leaders in their use of BI and data management technologies, and built a sales and marketing team that is successfully managing and growing our presence within accounts and the broader marketplace. Jagrit has also driven key partnerships with technology companies like Cloudera, Informatica, MicroStrategy and Teradata, both from a business and technical solution development perspective.

Jagrit founded the Silicon Valley Chapter of The Data Warehouse Institute (TDWI). He holds a Bachelor of Science in Physics from Delhi University and a Postgraduate Diploma in Computer Science from the University of Cambridge.


Vinay RaoVinay Rao, Director of Global Services

As director of global services for Lunexa, Vinay is responsible for developing and delivering the company's data and analytics solutions to clients.  He also plays a key role expanding Lunexa's Global Delivery Services model.  Vinay is an industry expert and trusted advisor in the data management and analytics space. 

Prior to joining Lunexa, Vinay was head of the US Business Intelligence Practice at Mindtree.  Vinay is known for building point solutions for clients, launching solutions into new services, managing product alliances, and creating innovative pricing models.

Vinay holds a Bachelor of Science in Engineering and a Masters in Technology, Industrial Structures from the National Institute of Technology, Surathkal, India (formerly, Karnataka Regional Engineering College).